Ensuring massive engagement of your audience on social media shouldn’t be rocket science. But sometimes it can be tricky. That’s why this post provides essential keys to help you build better audience engagement across social media channels.
Small, medium and even large-scale businesses use social media marketing to drive business growth. But not all businesses get the same results, even with similar resources.
What makes the difference? Well, social media engagement.
Getting your content to resonate with your audience is important to drive business growth online. Several companies currently leverage social media engagement in ways previously unthought-of to enhance business presence and appeal online.
But that’s not to say social media engagement is a rosy affair through and through. You need to do it right or risk alienating your audience and deferring growth potential.
1. Create quality posts
Any social media engagement effort is as good as its content. Several ineffective social media marketing (SMM) campaigns seem to rely on post quantity rather than quality.
You’ll likely see some posts recommend six to eight times every day as an effective way to boost engagement. In theory, this may look like a great idea, but it really isn’t.
Maximizing social media engagement should be your focus and helps you appear on multiple news feeds. With one or two posts per day, you don’t run the risk of annoying or boring your audience.
It is important to create awesome posts and limit your frequency at the same time. Your audience will identify with what you have to offer, and you’ll get better engagement across posts easily.
How to create quality posts for social media engagement
Here’s a look at some recommended steps to follow when creating engaging social media posts across platforms:
Add compelling images to posts
Create lists with content your audience resonates with. Shorter lists (three to seven bullets) are better.
Use catchy headlines, sub-headings in advertorial-style posts
Ensure your tone is in line with the social media platform
Don’t use inappropriate tags
Create content with data-driven AI software, and so on
Creating quality posts isn’t a small deal and you must understand your audience's needs before churning out content.
2. Ensure adaptability
Producing quality content is one thing, but ensuring your audience identifies with your posts is another thing entirely.
Tons of posts flood several social media platforms every day, and the demand for quality posts has never been higher. But will a post to your Facebook audience command the same appeal on Twitter, Instagram, or LinkedIn? Maybe, or maybe not.
Your posts have to come across as engaging as possible based on your target audience. For instance, one company could create different content for each social media platform with its audience in mind.
One company could have humorous posts on Twitter, laid-back Facebook posts, professional-style LinkedIn posts, ... all at once. Such content follows a design focused on targeting specific audiences across platforms.
Rather than throw in one post across platforms and hope for the best, companies use dynamic content to potential. Your audience has different interests and may not fancy a one-size-fits-all post.
3. Maximize platform-specific engagement
Social media platforms have a lot of similarities, but also differ in their features and engagement potential.
For example, businesses can leverage handy features like customer support better on Twitter than on other platforms. Twitter allows brands to provide their audience with improved customer support in a fast and efficient fashion. With support to include support hours on company profiles, customers can get better responses to inquiries.
And it doesn’t stop there.
Businesses that allow anyone to send them DMs also get better engagement potential than restricted profiles. You would be able to provide live responses to customers, boosting engagement as a result.
4. Use social media inboxes
Social media engagement can’t be complete without monitoring how your brand currently performs across platforms. Several tools help businesses leverage performance monitoring to their advantage.
Boosting social media engagement through inbox monitoring should include gathering metrics on all your mentions across sites. Also, you’ll want to keep tabs on direct messages your audience sends in and references to your brand across platforms.
With all this information, you can easily tailor an ideal response to conversations and keep your audience engaged. Audiences will undoubtedly remain hinged to your brand with such an effective social media engagement strategy.
Facebook has a feature to boost social media engagement. With the centralized inbox feature, businesses can now manage Facebook, Instagram, and Messenger DMs in one place. And it doesn’t end there.
With labeling support, saved replies for regular questions, and instant or scheduled responses, massive engagement is easy to achieve.
5. Position your content for algorithm-based searches
Several businesses seem to ignore interactive content for direct, public messages. If you’ve been making that mistake in your campaign, it’s time to make a U-turn.
Engaging your audience goes beyond creating quality, platform-specific posts. Adding content like quizzes, widgets, contests, ... could take your engagement potential through the roof. You can easily increase the time users spend on your site while keeping them engaged.
Engagement doesn't have to be tricky any more
Social media marketing is an integral part of every digital campaign. But without the right engagement, it could become challenging to keep an audience, let alone attract new ones.
Engage these keys to make more of your social media campaign and get your brand the recognition it deserves.